For example, I notice in practice that Phone Number Database users do not import campaign statistics from Facebook or LinkedIn into Google Analytics. A shame, because that way you cannot compare the costs of the Phone Number Database advertising campaign(s) with the conversion achieved. Linking a user ID to the behavior of your logged in users is of course very valuable. Now you no longer measure browser users, but real users. You can then also apply this to, for example, the actual conversion attribution per channel Phone Number Database for the inloggers customers. training-google-adwords-advanced In addition, the campaign integrations from this book are, in my opinion, a must-have to implement.
The big advantage of these Phone Number Database campaign integrations is that you can implement them without the help of the web builder. Daniel, together with his fellow specialists, explains in great detail how to Phone Number Database implement these campaign integrations. That is very positive. I do find it a drawback that the practical applicability of these campaign integrations is lacking: What insights do you gain by Phone Number Database importing non-Google AdWords campaign statistics? What insights do you gain by linking opened emails to the clicks from your mailing.
What insights do you gain by Phone Number Database linking a user ID from your email provider to the clicks from your mailing? In addition, as far as I'm concerned, there were no success stories about the integrations discussed. I assume Phone Number Database there are success stories available about the integration of Google AdWords data within Google Analytics. All in all, I think this is a valuable book to read if you want to integrate external (campaign) data within Google Analytics!The power of online marketing lies in the fact that a lot is measurable.